Indian viewers binge micro‑dramas as producers chase two‑minute series craze
Fast facts
- Category: Entertainment
- Language: EN
- Published: 2026-05-01 18:36 UTC
- Sources: BBC World News
Streaming platforms in India report a surge in viewership of ultra‑short, two‑minute dramas, often called “micro‑dramas.” Major production houses are investing heavily in the format, attracted by its low production costs and high engagement. The trend reflects a shift toward snackable content among younger audiences.
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