UK government launches 'Savvy Squirrel' ad campaign to boost investment
Fast facts
- Category: Business
- Language: EN
- Published: 2026-04-24 01:00 UTC
- Sources: The Guardian Business
The UK government has launched a new advertising campaign, dubbed 'Savvy Squirrel', aimed at encouraging Britons to invest in stocks and shares Isas. Reuters reports that the campaign will focus on promoting financial literacy and offering advice on where to invest.
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