Subliminal ‘Looksmaxxing’ ASMR Videos Claim to Improve Beauty, Study Finds
Wired examines the trend of women listening to ASMR affirmation videos that promise cosmetic benefits, noting the rise of “looksmaxxing” content on YouTube and TikTok. The article cites limited scientific evidence for such claims and discusses the sociocultural implications of these self‑improvement practices. No other outlet provided a comparable analysis.
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