Perfume capital Grasse experiences a renaissance in luxury fragrance
Reports from CBS describe Grasse, France – the historic source of Chanel No. 5’s jasmine – as undergoing a revival. CBS News (26302) notes luxury brands are reinvesting in the town, while another piece (26303) emphasizes Grasse’s shift from a leather‑tanning past to a perfume powerhouse, and a third (26307) offers an inside look at the century‑old jasmine fields. All articles were published on May 3, 2026.
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