OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users
Fast facts
- Category: Technology
- Language: EN
- Published: 2026-05-01 17:46 UTC
- Sources: Wired
OpenAI’s updated privacy policy now activates marketing cookies for users of the free tier of ChatGPT, a change designed to track usage and encourage conversion to paid plans. The policy outlines how data will be collected and used for targeted advertising. Wired covered the policy shift on May 1, 2026.
Why it matters
- This update can influence the Technology agenda over the next 24-48 hours.
- It is based on 1 source, which helps cross-check key claims quickly.
- Watch follow-up statements and market/public response to assess real impact.