New ‘targeted support’ scheme lets banks offer free financial advice to Britons
Fast facts
- Category: Business
- Language: EN
- Published: 2026-05-02 03:00 UTC
- Sources: The Guardian Business
A regulatory change introduced last month permits selected banks and financial institutions to provide free, tailored advice on investments and pensions under a programme called “targeted support”. The initiative aims to help consumers who feel intimidated by the investment market and to boost household savings. The Guardian Business explains how the scheme works and the expected benefits for UK savers.