Hollywood Turns to Gaming Platforms for Film Promotion, Says Sawhorse Co‑Founder
Fast facts
- Category: Entertainment
- Language: EN
- Published: 2026-05-01 10:00 UTC
- Sources: Variety
As the 2026 spring box office wraps with ‘The Super Mario Galaxy Movie’ leading and a Michael Jackson biopic posting a record opening, Variety notes that studios are increasingly using gaming platforms for cross‑media promotion. Nic Hill of Sawhorse Productions explains that transmedia campaigns are now a core strategy to reach younger audiences, citing recent collaborations between game developers and studios. The piece frames this shift as a response to evolving viewer habits.