EA Sports FC and College Football Sign Multiyear In‑Game Rewards Deal with Visa
Electronic Arts announced a multiyear partnership with Visa to deliver exclusive in‑game rewards and real‑world experiences for its “EA Sports FC” and “EA Sports College Football” franchises. The collaboration will feature tailored content, immersive promotions and integrated payment options that aim to feel “organic, premium and contextually relevant,” according to the companies. The deal marks Visa’s deeper entry into the sports‑gaming market.
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